A few months ago, I woke up with the all-too-familiar itch to switch up my hair color and opted for full foil highlights to brighten up my mousy brown ... with a little purple shampoo (or regular ...

"My hair is bleached ash blonde from dark brown so it’s very very dry, and most purple shampoos tend to strip my hair of whatever moisture it had left, leaving it matted and sad. Not the case ...

Shampoo may be a staple hair care product, but not every formula is designed to meet the unique needs of gray hair. The best ...

If you buy something, we may earn an affiliate commission. The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

Don’t be alarmed if the water mimics the deep amethyst shade of the shampoo as you rinse – it’ll take away all of the brassiness in grey hair without leaving any purple behind. A range ...