Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

A decade ago, its huge stores looked outdated as online sales grew. Now they are pulling in more customers than ever ...

In the heart of Signal Hill, California, there’s a treasure trove waiting to be explored, a place where time seems to stand ...

There are lamps with bases shaped like mermaids, lamps with shades that could double as hats for the Kentucky Derby, and ...

Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did Coke actually "invent" modern Santa? (Hint: No, but they ...

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...

A lot of older advertisements can seem outdated, but a particular campaign for now-defunct Tab sugar-free cola is more than a little problematic.

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The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks, sparkling flavors; water ...