If your makeup routine is lacking color, a pop of red is just what you need to spice things up. Cherry makeup is the latest TikTok beauty trend to capture the hearts of it girls e ...

But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

TikTok user Hobbitparty, who herself tried out the “Republican makeup” trend, refers to the look as outdated — perhaps a ...

Instagram and TikTok create a constant ... platforms have fundamentally altered beauty expectations among younger generations. The decision to pursue aesthetic treatments often begins within ...

The TikTok-focused effort arrives as the platform’s fate in the U.S. continues to be questioned. NYX is merging music creators with makeup creators for NYXTape, a project that sees the cosmetics ...

The Malaysian writer chooses his five favourite books. His debut, "The Harmony Silk Factory", won the Whitbread First Novel ...

TikTok has become more than just a social media platform—it’s a beauty playground. The ultimate testing ground for new trends, viral products, and cultural moments that redefine the industry ...

You can get in touch with Alyce by emailing [email protected] A millennial mom has won the latest makeup trend taking the internet by storm, leaving TikTok users stunned by the transformation.

From his raw, brooding charm to the heartbroken rockstar aesthetic, Kartik’s look has already become a sensation. Last Diwali, Kartik ruled the box office with Bhool Bhulaiyaa 3, cementing his ...

Without TikTok, brands, influencers and content creators face disruption of well-honed strategies designed to meet consumers exactly where they are. From selling out beauty products overnight to ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which the company says is a key reason for why the company is lowering its ...