Most people have heard of the beloved main mascot of Sanrio, Hello Kitty. You’ve seen her adorable face in toy shops, on mugs ...

Hello Kitty and her fellow Sanrio friends are crossing over with Gintama, and two locations are set to offer collaborative items for both brands.

Sanrio's latest venture with Hello Kitty and her lovable friends is the first wave in a new line of adorable cars from Takara Tomy's Tomica Tunes.

Benelic will release two new lines of Sanrio keychains in gachapon machines. One features Y2K aesthetic and the other looks like Polaroids.

The three newest Sanrio figures involve Hello Kitty, Cinnamoroll, and Kuromi joining the Bandai Namco Mofamofy line.

Life360, the family connection and safety app utilized by 1 in 8 smartphone users in the US, today announced a partnership with the global lifestyle brand and home to Hello Kitty®, Sanrio®, to ...

It also aims to reinforce measures to safeguard the brand's integrity and consumer trust. Sanrio places significant importance on the Southeast Asian market due to its dedicated fan base ...