But for Gen Z, fragrance has become so much more than just grabbing a pretty bottle off a Sephora shelf. For them, it’s about ...

Neiman Marcus is diving nose-first into scent to engage with consumers with a new subscription fragrance offering and store ...

Rhodes says the band approached the idea of a scent just as they would songwriting, with a “blank sheet,” providing the Xerjoff team with a list of smells they liked. “Some people like the smell of ...

The air was electric — charged with scent, sound, and the collective shriek of hundreds of fans packed shoulder-to-shoulder ...

Fragrance, for me, has to be the most ephemeral of luxuries, with scent as fleeting as a cloud yet its impact as eternal as ...

Spring cleaning just got a fresh new groove. Lysol®, a Reckitt brand, is expanding its Brand New Day Collection with Lysol ...

DP World has shipped over 10 million vinyl records from its Bicester facility, the UK’s largest distribution warehouse for ...

As Duran Duran introduces NeoRio and Black Moonlight, Nick Rhodes talks to Vogue about fashion, the ’80s, and how scent fits ...

Good American Denim was founded by Khloé Kardashian and Emma Grede in 2016. Khloe Kardashian is a big fan of Dolly Parton.

Jamaica has several tourist centers — Montego Bay, Port Antonio, Negril — but if you're not the type who likes to be on the ...

Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.