At the bare minimum, it's what makes a team, a team. Shoes are the only part of a basketball player that bends the rule. Footwear allows players to showcase their personality while being different ...

The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of NIL has changed all of that. Players like Cameron Brink, Paige Bueckers and ...

New Sun guard Jacy Sheldon announced that she was the latest WNBA player to have plans for a signature shoe deal.

Ball has overcome injuries and returned to form this season. Along with it, his PUMA basketball shoes are enjoying more love than ever. Ball has played in his newly-released fourth shoe throughout ...

“Once I knew that I was going to have that imprint on a basketball shoe, I did some research [on] shape and form. I put it together in a sketch and kept working on it until I got to a product ...

Rice has led UCLA to the best start in school history and now 10 weeks as the nation's top team. Her partnership ... Jordan's first women's basketball shoe. Prior to facing Maryland over the ...