Such is the case with Swatch’s Internet time, which is told in something called “.beats”. Rather than using hours and minutes, the solar day in the .beat system is divided into 1,000 parts ...
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Keith Haring Helped Swatch Start a Movement. 40 Years on, the Watchmaker is Paying TributeForty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...
W hen Swatch and Omega released its game-changing MoonSwatch in 2022, demand was so high that it wasn’t long before the pair ...
It’s that spooky scary season we’ve all come to love and everyone seems ready to join in on the action, even the most ...
Swatch Group owns a good share of the Swiss watch industry, seeing turbulence throughout the introduction of the Apple Watch and through economic issues. Despite a broad brand portfolio ...
It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a non-limited Speedmaster-inspired chronograph that arrives in light ...
Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order. This means that, for instance, when we see a full moon from Earth, an ...
Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...
Swiss watchmaker Swatch has just unveiled a new watch, inspired by The Simpsons. In celebration of the popular cartoon, the Swatch SECONDS OF SWEETNESS is a playful, colourful watch that pays ...
Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more When I think of the Omega x Swatch MoonSwatch, I think of innovation. The unexpected ...
A partnership between Swatch and Tate Galleries is a natural one for the watchmaker, which has long celebrated its artistic links, working with artists including Keith Haring, Yoko Ono (whose show, ...
And ever since its March '22 launch, the only way to secure a certified genuine one has been to either: a) visit one of the select few Swatch stores that occasionally stock a limited sum of a ...
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