Yum Brands reveals Taco Bell growth target as its same-store sales shine
Yum Brands Inc. said Tuesday it expects first-quarter same-store sales growth at Taco Bell to outpace its overall pace as it ...
How Taco Bell is rewriting the QSR playbook – and what CMOs can learn from it
The quick service restaurant’s chief marketer, Taylor Montgomery, sits down with The Drum at SXSW to show us how moving fast ...
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Taco John’s Journey to Becoming the Third Largest Mexican Quick-Service Restaurant
With more than 50 years in franchising, a 1.8 million AUV*, and a rich history throughout the midwest Taco John’s quickly ...
Taco Bell Reveals Its Test Kitchen Is Working on Mexican Pizza Empanadas, Mini Taco Salads and More
Live Más Live 2025 Event (March 5), the brand introduced the latest innovative lineup of food items, drinks, and desserts ...
7 Reasons Taco Bell Is Crushing Every Other Fast Food Chain Right Now
People love a good deal. And, according to Taco Bell CEO Sean Tresvant, the brand is acing the value meal game. Their popular ...
Taco Bell Value Meals Drive Sales As Yum Brands Reports Earnings
Yum Brands reported strong fourth-quarter and full-year results, fueled by Taco Bell's value-driven menu. The fast food giant made $885 million in company sales in Q4, up from $647 million in 2023.
Tariffs Not Spoiling Taco Bell’s Global Plans
Taco Bell is planning a period of big global growth, and believes it can still attain those results despite the U.S. imposing ...
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Americans can’t get enough of Taco Bell
In a time when fast food chains are releasing deals to juice sluggish sales as inflation and tariffs threats weigh heavily on ...
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A Frosting-Filled Surprise Just Hit Taco Bell’s Menu — and It’s Only $3
We never actually need an excuse for an afternoon sweet treat, but a brand-new dessert drop at Taco Bell might just be that push to hit “mobile order.” Taco Bell is once again teaming up ...