Grace Fazio, a L.A. resident and college student, has a matcha almost every day. Moving from Pittsburgh, she wasn’t familiar ...

Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan ...

Matcha is growing in popularity, with many consumers switching their daily coffee for the green tea. We delve into why ...

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately.

If your preferred way to caffeinate is to sip on some matcha, you’re not alone. The bright green tea is a popular alternative to coffee and can be found on most coffee shop menus. There are even ...

Over the past decade, production has nearly tripled, with Japan producing 4,176 tonnes of matcha in 2023. Consumption of the antioxidant-rich green tea 'reached a record high last year ...

but this time it’s actually about tea. On March 11, Poda, a matcha paste, officially launched on Kickstarter, and its founder Mujtaba Waseem posted a minute-long pitch on social media urging ...

Last year, two of Japan’s largest tea companies, Ippodo and Marukyu Koyamaen, announced purchase limits on matcha products for the first time ever, due to the rising demand across the globe.

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health ...

Matcha may have been around for nearly a thousand years, but it seems like the ancient green tea powder drink has never been more popular — here, anyway. It’s turning coffeehouse and tea shop ...

Zendaya and Dua Lipa are among the A-listers who have been snapped sipping "Kermit-coloured" matcha smoothies, cementing the powdered tea's reputation as having the type of "cool-girl wellness ...