While matcha isn’t a magic solution, studies have shown it may support weight loss. That means that it could be useful in ...

Matcha is traditionally consumed as a drink, but it's steadily found its way into other products, including ice cream and ...

Demand for matcha is simmering away, fuelled by health-conscious younger consumers, but it’s not clear how big the market ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for traditional tea ceremonies, it has now made its ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Over the past decade, production has nearly tripled, with Japan producing 4,176 tonnes of matcha in 2023. Consumption of the antioxidant-rich green tea 'reached a record high last year ...

Matcha, a ceremonial tea that has existed in Japan for centuries, is as popular as ever. It’s understandable: This form of ...

Matcha showed stronger anti-inflammatory effects than green tea in reducing gamma radiation-induced intestinal injury in ...

Matcha, a vibrant green powder made from finely ground green tea leaves, has exploded on the internet. From trendy lattes to ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports Toria Sheffield joined the PEOPLE editorial staff in 2024. Her work as a ...