Disney memorabilia has long been a favorite among collectors, with vintage items often fetching high prices at auction.

Shoppers are eager to get their hands on the limited-availability merchandise at the new Disney Storyland Boutique.

A new Downtown Disney ... fan site vlogger and podcaster Just Ask Danny posted photos to Twitter on Jan. 25 of empty shelves in the Storyland Boutique after shoppers descended on the store.

A new Downtown Disney store ... The “store of stories” will feature curated and rotating themes that change on a quarterly basis, according to the Disneyland fan site Daps Magic.