Under Armour and Mansory created a custom Ford GT to promote its new Echo sneaker. At least the shoe looks good.
The NBA All-Star Game made for the perfect opportunity for the biggest stars to showcase their freshest sneakers for the basketball world.
South Carolina women’s basketball guard MiLaysia Fulwiley made some history. As one of the only female collegiate athletes ...
Playing in his third All-Star game this year is OKC Thunder’s superstar Shai Gilgeous-Alexander. While he represents the ...
Nike NIL athlete AJ Dybantsa debuted the basketball shoe on the court during the brand's Future Game experience, and it was ...
Under Armour continues to experiment with luxury. At an exclusive event during NBA All-Star Weekend in San Francisco, the ...
Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...