After years of Moroccanoil devotees asking for a spritzable version of its iconic scent, the brand finally delivered its ...

First launched in 1988, it is the OG aquatic cologne that started it all, with a reputation so popular it has been hailed as ...

Defined by its sweet, slightly spicy scent, Garden phlox ( Phlox paniculata) is a favorite among pollinators. It produces ...

From gourmand-inspired colors of the year like Pantone's Mocha Mousse to espresso and walnut-hued brunette flooring emerging ...

Before Swift got into Tom Ford perfumes, the singer reportedly wore Viktor & Rolf's iconic perfume, Flowerbomb, early on in her career. Think of this scent as a bouquet of warm, sensual ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Regardless of how old you are, this effervescent perfume spans generations. It makes for a wonderful entryway perfume, thanks ...

An uplifting scent with notes of orange blossom, jasmine and of course spicy pink pepper. This smells like your gold ...

Meet your next go-to fragrance with Blackwater Women’s deliciously sweet and feminine body sprays. #BWWomen #EverOrganics ...

During a fragrance masterclass at Selby Gardens in March, French perfumer Anastasia Sokolow shared the joys of Selby’s—and ...

A writer tests out and reviews Bath & Body Works' viral Everyday Luxuries collection, which is inspired by designer perfumes ...

Once seen as youthful and sickeningly sweet, the best gourmand fragrances have evolved into sophisticated, gender-inclusive ...