Many companies have recently launched hard iced teas to expand their portfolios, including Coca-Cola's (KO) Peach Hard Tea, ...

Shares of Boston Beer Co (SAM) rose 3.81% on Thursday after the maker of Samuel Adams received an analyst upgrade from Citi. The upgrade cited prospects for volume growth and the much-anticipated ...

The launch comes as the niche alcohol segment surged 332% in 2024 with consumers turning away from beer in favor of alternative ready-to-drink offerings.

Anheuser-Busch has introduced a new vodka tea brand named Skimmers. It is a non-carbonated iced tea that comes in four flavors - Original Tea, Half & Half, Peach Tea, and Lemonade.

The multiyear partnership, brokered by AEG Presents Global Partnerships, will see The Boston Beer Company activate its flagship brands across nearly 30 AEG Presents music venues nationwide, including ...

In the last two years, vodka-infused Surfside tea and Boston Beer’s Sun Cruiser have grown in popularity as more consumers crave real spirits as opposed to malt alcohol. Other newer offerings in ...

Made with real iced tea, real vodka and natural flavors, Sun Cruiser delivers a smooth sip with no bubbles, 4.5% ABV, 100 calories and just 1 gram of sugar per 12oz. serving, making it an easy ...