Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

CEO Adam Aron said that after this weekend, AMC has turned a corner. "With many more potentially huge movies coming in June ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

How Much Will the New Galactus 'Fantastic Four' Popcorn Bucket Cost at AMC? You May Want to Get Your Wallet Ready. first ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

Dogma' is being blessed with a theatrical re-release across 1,500 AMC Theatres screens in honor of its 25th anniversary.

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.