AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Ballerina' John Wick spinoff is coming in under expectations at $25M-$27M in a weekend ruled by 'Lilo & Stitch' at $33M ...

CEO Adam Aron said that after this weekend, AMC has turned a corner. "With many more potentially huge movies coming in June ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

How Much Will the New Galactus 'Fantastic Four' Popcorn Bucket Cost at AMC? You May Want to Get Your Wallet Ready. first ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...