Are you ready for a new era of collecting Hot Wheels cars? The Ferraris are here, and the new Heritage Set is just the ...

Austin's Malibu Barbie Cafe is serving up delicious bites and roller skating. From grilled cheese to sundaes this pop-up is ...

Mattel has officially launched its full lineup of FAST channels across current partnering platforms in the U.S., with more expansions planned.

Mattel is expanding its reach as it reaches 80, building publishing partnerships with Yoto, TOKYOPOP, and Tonies to reach ...

Mattel Publishing has inked a slew of new deals that will see a multi-title collaboration with Yoto, an expanded partnership ...

Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny ...

With so many timeless options, why not take advantage of the Amazon Spring Deal Days sale to stock up on presents for ...

Mattel, the toy company that makes Barbie, Uno and Hot Wheels toys, has announced a round of layoffs from their corporate ...

Mattel, the toy company that makes Barbie, Uno and Hot Wheels toys, has announced a round of layoffs from their corporate ...

Tara-based toy company, HoloToyz, has announced an exciting new partnership with Mattel, the owner of one of the most iconic brand portfolios in the world, bringing Barbie and Hot Wheels further into ...

St. Pete artist Mark Pennington was first hired by Hasbro to help design G.I. Joe action figures back in 1985, and now, 40 ...