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Nestlé plans to double down on ‘billionaire brands’ in major overhaul, cutting $2.8 billion in costs
Nestlé is home to 31 brands that are "billionaires" in their own right. Still, it's slipped behind competitors—new CEO Laurent Freixe wants to fix that.
Nestle to cut costs by $2.8 billion, boost marketing under CEO Freixe
Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into a standalone global unit as it looks to drive growth under its new chief,
Nestle’s CEO to Ramp Up Marketing Spending, Trims Margin Goal
Nestle SA’s new Chief Executive Officer Laurent Freixe plans to increase marketing spending to restore shoppers’ appetite for the company’s pricier brands. The move will mean lower profitability for the medium term.
Wall Street Journal
4h
Meet the Man Who Made a Fortune Bringing Brands Back to Life
“I’ve got four in Canada. Four or five? I don’t even know,” says the 61-year-old chief executive of Authentic
Brands
Group, ...
Business Insider
8h
Chris Sterlacci Expands Ignite X Brands’ Reach with New Celebrity Brand Ventures
Ignite X
Brands
announces its latest expansion into celebrity-driven brand development, reinforcing its position as a ...
1d
Carrot Recall As Warning Issued Over 19 Brands Sold in Major Stores
Grimmway Farms has recalled some of its organic whole and baby carrots, affecting 19 brands across the U.S., Puerto Rico and ...
Phys.org on MSN
6h
How can brands address growing consumer skepticism?
Transparency and effective communication are critical for
brands
to gain and keep consumer trust according to new research.
1d
on MSN
Why founders of some small luxury brands are eyeing exits
Independent luxury brands, pressured by market downturns, are eyeing consolidation or outside investment to sustain growth.
18m
on MSN
Grocery chains vie for place on Thanksgiving tables with turkey dinner deals, store brands
NEW YORK (AP) — With Thanksgiving less than two weeks away, Walmart, Target, Aldi and other grocers are competing for a place ...
13h
Tobacco firm Imperial Brands' FY profit beats forecasts
Cigarette maker Imperial Brands on Tuesday reported forecast-beating operating profit and said it expected another strong ...
7h
on MSN
Nestle CEO to Separate Water Brands Into Standalone Business
Nestle SA plans to separate its bottled water brands into a standalone business as new Chief Executive Officer Laurent Freixe ...
2h
Tobacco Group Imperial Brands Strikes Higher Profit
British tobacco giant Imperial Brands announced Tuesday a rise in annual profit as strong demand for vapes helped to offset falling sales of traditional cigarettes.
1d
The Best Luxury Luggage Brands To Spoil Discerning Travelers
The best luxury luggage brands offer superior craftsmanship, high-end materials, and often, lifetime warranties. We selected ...
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Nestlé
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