There’s a reason so many luxury hotels fill their lobbies with the scent of white tea. (Case in point: The Westin even has a ...

From discovery sets to flexible returns, niche names to premium designer perfumes - here's how to make sure you love your ...

Ever wonder which scents your favorite creatives love wearing? Take a look into their own personal fragrance wardrobes ...

While the old faithfuls, like rose and citrus fragrances, will never be ousted from the ranks of best long-lasting perfumes, the 2025 perfume trends predict a rise in more nuanced ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Naturally, if you’re on the hunt for a new fragrance, it can be overwhelming knowing where to start, especially with ambiguous terms like ‘whimsical’ and ‘complex’ floating around.

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. “It all started with Geranium Pour Monsieur,” master perfumer ...

Up until recently, I thought body sprays were just for the youngins who were new to fragrance. Spoiler: That's simply not the case. Body sprays and perfumes serve different purposes, and everyone ...

As a beauty editor with an obsession for shopping for perfume - I know it's a unique experience. You're thrown into a whirlwind of olfactory experiences and can often spend headache-inducing minutes ...