A primary advantage of merchant services lies in their ability to ensure hassle-free transactions. With advanced technology, ...

In this article, you'll learn about the history of marketing, exploring the pivotal moments and revolutionary ideas that ...

Jennifer Buaas is the deputy chief information officer of Customer Service Management for the Texas Health and Human Services Commission. She oversees the project management, service management, ...

Cybersecurity is vital for any company, regardless of its size, because it protects your data from malicious activities that ...

Companies' C-suites are expanding with roles like chief data or legal officer as CEOs facing greater complexity pad the ...

Customer loyalty programs are essential to long-term brand health, but continually reappraising and integrating them into ...

Salesforce Ltd. (CRM) keeps riding a wave of strong financial performance and demand.

CRMs in use today have the same frameworks and tech from the last 20-30 years. The future of CRM requires companies to ...

When making connections that drive growth, don't forget to optimize your ongoing communications to foster sustained business.

Applied Materials' balance sheet is strong, with a net cash position and long-dated debt maturities. It also generates good free cash flow, most of which it sends back to shareholders. Applied ...

AI provides a revolutionary approach to CRM security by utilizing its data analysis, anomaly detection, and threat ...