This is to enhance L'Oréal's research and innovation capabilities by building a customized AI foundation model and improve consumer experiences and product efficacy in the global market, IBM noted. L'Oréal aims to use AI to discover renewable and sustainable ingredients to achieve its goal of using bio-based and circular economy materials by 2030.

This effort will contribute to helping L'Oréal meet its L'Oréal for the Future's target of sourcing most of its product formulas based on bio-sourced materials and/or the circular economy by 2030. "As part of our Digital Transformation Program,

The AI solution will help L'Oréal achieve isustainability targets, such as sourcing the majority of its formulas from bio-based materials by 2030.

A custom AI foundation will be built to accelerate formulation, optimize scale-up production, & understand renewable ingredients.

A custom AI model will be created to help L'Oréal develop sustainable and high-performance products. IBM and L'Oréal have partnered to use IBM’s generative AI technology to enhance cosmetic formulations and drive sustainability.