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Amazon India has introduced 'Creator Central', a platform aimed at simplifying content creation and management for ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.

AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance ...

With agility, personalisation, and flexibility becoming essential for brands in today's digital-first era, boutique marketing ...

TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?

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The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.

Discover the financial disadvantages independent advertising agencies may encounter when selling to global networks, as explained by the chairman and co-founder of GoZoop Group.

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