From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what ...

Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the ...

Claims to be the first agency network in India to secure all four company-level Meta Blueprint certifications.

The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.

IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.

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Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper ...

The Cannes Lions has announced its Jury list comprising global industry leaders selected to award creative work and define ...