Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its ...
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...
A 2021 study published in the Journal of Nutritional Science highlighted a critical prevalence of vitamin deficiencies across ...
In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...
Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive ...
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder ...
Articles written by Danish Malik ...
The CEO and founder of Savy Click and Jaipur Unfolded maintains that agencies excel at crafting executive brands that boost ...