From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what ...

Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the ...

Claims to be the first agency network in India to secure all four company-level Meta Blueprint certifications.

The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...

Articles written by Prady Kumaar ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree ...