It is my opinion the Volume Bonus/Discount is the still the root cause for the ripped up deal, for all the reasons I already ...

A Farm Equipment Insider text poll conducted on Nov. 4, 2024, predicts that Donald Trump will win the 2024 presidential election. The poll didn't ask dealers to select who they were voting for, but ...

Out of Vanderloop’s Brillion, Wis. location, Robb Vanderloop discussed the recent installation of a new AW Dyno, the AG4X.

The Georgia Department of Agriculture and leading agricultural organizations have recently banded together to build a relief ...

The InCommand Go includes several user enhancements that improve visibility, such as viewing connection strength, machine ...

AGCO reported net sales of $2.6 billion for the third quarter ended September 30, 2024, a decrease of 24.8% compared to the third quarter of 2023.

Our man, Mike Lessiter, wrote a blog recently concerning questionable advertising decisions by farm equipment manufacturers. It was spot on.

Craig Harthoorn, President of H&S Manufacturing in Marshfield, WI, has been elected President of the Board of Directors of the Farm Equipment Manufacturers Association during its Fall Marketing & ...

Jenner Ag will host its Ag Expo on Thursday, Nov. 21, 2024, from 3 to 7 p.m. at its Taylorville location, 1800 E. Main Cross St. (corner of Routes 48 and 29).

When it comes to building trust with customers, Brian Neuman and Larry Schamberger, both sales reps with Vanderloop Equipment, emphasize the importance of understanding customer needs. Neuman prefers ...