The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads.

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth ...

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

30.6% of total budgets in 2025 are allocated to paid media (Source: Gartner) 53% of Gen Alpha children receive an allowance, ...

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...