Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

AI is often synonymous with tech companies, with recent industry assessments highlighting Oracle and Microsoft as leaders in this space and Nvidia’s central role in AI innovation cementing its ...

A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

EZ Newswire empowers organizations to turn their news into performance. Our AI-enabled platform, exclusive distribution ...

Thomas Ashbourne Craft Spirits will be kicking off the holiday season in true craft cocktail fashion, hosting The Happy Hour ...

With the rise of data privacy laws such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the U.S ...

A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.

Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.