Gousto has appointed Murray Lambell as its chief customer officer to bolster the brand’s customer proposition after returning ...

According to the data from SAP Emarsys, as well as being more prone to boredom with brands, younger consumers are ...

Joining Zurich Insurance after over three decades at Lego, Conny Kalcher was keen to introduce new processes but faced ...

Channel 4 and Lloyds Bank have partnered to award four black-owned businesses £150,000 of TV advertising as part of their ...

Michelle Taite reflects on her journey from footwear designer to CMO, moving from marketing Magnum to US consumers to ...

During the last 12 months, many B2B marketers say their role has become more influential and better appreciated, according to Marketing Week’s exclusive research.

According to Marketing Week’s exclusive new research, many B2B marketers are taking on an increasingly strategic role. But ...

Chase CMO Deborah Keay reveals how Chase is repositioning while increasing customer focus and using partnerships to reach ...

From the universal lessons to be learned from our Brand of the Year candidates to Typhoo adopting a challenger mindset, it’s ...

Ipsos has revealed the nine global trends it believes are key to understanding where society is at the moment – and where it is heading. The market research firm’s annual Global Trends study dates ...

up is focusing on the consumer trend of mixology and “elevated” soft drinking consumption in pursuit of making the brand more relevant in more occasions.