Infosys has been hard at work embedding AI into the marketing function - and is already seeing the benefits in efficiency, ...

The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...

November is Class Pay Gap Day - the point at which people from working class backgrounds effectively stop being paid.

The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s ...

From Burberry admitting its marketing errors to the realisation of the AI revolution, it’s been a busy week. Here is my take.

Aldi’s Kevin the Carrot has overtaken Sainsbury’s BFG as the public’s favourite Christmas ad, according to exclusive data. This week’s data from Ipsos shows 16% of people say Aldi is their favourite ...

John Lewis put its products, flagship store and a family focus at the heart of its Christmas ad, which has seen its best ...

Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...