Analysts typically look to Q1 and Q2 market activity for insights on where the upfront TV ad marketplace is trending for the ...

Launch builds upon partnership that began in 2022 with a line of baking mixes and frostings under the Duncan Hines brand.

Vans just notched another quarter of steep declines, with sales plunging 22%. However, the parent company VF Corp. insists ...

Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 2022, according ...

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The same business bidding for ad space can now also open bid on less obvious but potentially highly valuable queries more ...

Cargill, Kroger and Sweet Baby Ray's bring protein-rich promos, sauce hype, and civic-sized sausage to Memorial Day tables.

As Memorial Day launches the summer travel season, a recent Dentsu report shows that the path to booking increasingly begins ...

The transaction follows last year's acquisition of influencer platform Influential by the holding company, which said it ...

Connie Chan was previously CEO OMD China and earlier led WPP's government and public sector practice based in Singapore, ...

The spots, from agency Elite Media, will air regionally across American Family's 19 markets. New out-of-home, radio and ...

The initial deal was struck in 2021 and since then WPP has managed end-to-end creative, media, data and marketing technology, ...