In 2024, 13% of active agents switched firms, according to a new report that explores why agents leave and offers tips for finding and keeping top talent.

Brokerages can leverage a variety of ways to generate business for themselves and their agents, including purchasing leads, leveraging ad-based lead generation systems and using demand generation ...

Andy Florance says Zillow’s plan to banish listings that are publicly marketed but kept off the MLS goes too far. Redfin’s ...

A new Realtor.com survey indicates homeowners thinking about selling are closely monitoring mortgage rates as they await the right moment to enter the market.

The digital marketing company will continue to operate as part of Adx’s B2B division. Plus, Lofty introduces new lead gen ...

Watch the conversation with video coach Kim Rittberg as she explains how agents can connect with more clients by upping their ...

As the FHFA signals an interest in loosening control of the GSEs, experts predict mortgage rates would rise as a result — but ...

Windermere Co-President OB Jacobi, whose firm has been under fire from Compass CEO Robert Reffkin, says PLNs are a return to ...

NextHome joins eXp as an official partner in the move to bar listings that are publicly marketed but off-MLS, while eXp ...

We're gonna kick their ass and we're going to do it without a private listing network,” Windermere Co-President OB Jacobi ...

A recent NAR report suggests there may be a growing generational gap among sellers who choose to list on the MLS. Plus, the ...

The combined market share of the top 1,000 U.S. brokerages rose last year, with some firms doubling — or even tripling — ...