Premium haircare brand Kérastase ran a long-term, multichannel campaign to grow its audience, and increase sales and salon visits in Indonesia. With the salon industry witnessing a sustainable upswing ...

The ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021, WARC Media’s latest global projections show. Advertising spend is on course to ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.

Walmart offers pre- and post-purchase shopper data; Digital Landscapes, part of the Luminate platform, provides brands with access to pre-purchase shopper behavioral data to support better targeting ...

Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.

Brands looking to understand their performance on Amazon.com, the e-commerce platform, can use their share of voice in search results as a useful performance indicator. Sign in or book a demo to ...

Haleon, formerly GSK Consumer Healthcare, embarked on a two-year journey to integrate attention measurement into its media planning agenda, and witnessed an evident uptick in consumer attention, and ...

As OTT and streaming media diversify cultural narratives and introduce regional and international content, marketers can experiment with new storytelling formats and brand integrations beyond just the ...

In today’s fragmented cultural landscape, moments to connect at scale are increasingly hard to come by but the Olympics and Paralympics have proved the enduring power of sports, writes Nick Anderson, ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.