Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your website, such as purchases, sign-ups, and form submissions.

Conversion values help you measure and optimize the true business impact of your ad campaigns more accurately. If you assign values to your conversions, you'll be able to learn the total …

For website conversion tracking to work, the event snippet should be installed on the conversion page itself. It can be placed anywhere in the code, after the Google tag snippet.

Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your …

A conversion action is a specific customer action that you've defined as valuable to your business, such as an online purchase or phone call. Tracking conversion actions lets you see how your …

Conversion value per click (“Conv. value / click”) is your total conversion value divided by the number of eligible clicks. Value per conversion (“Value / conv.”) tells you approximately how …

Create Google Ads conversions You can create a conversion in Google Ads from a Google Analytics key event and manage its settings through the Google Ads and Google Analytics …

People should reach this page of your site only after completing a conversion, an action like a purchase or sign-up that you consider to be valuable for your business. Examples of a …

Maximize conversion value bidding will attempt to generate the most conversion value for a given budget. It may bid higher for auctions that would result in greater conversion value than …

Conversion goals help you organize your conversion actions so that you can more easily optimize toward your advertising objectives. Actions that you want your customers to take, or …