Nov 22, 2023 · Singapore – A new survey from YouGov notes that six out of ten Singaporeans claim to have purchased things through social media sites. Facebook looks to be the most …

Dec 4, 2023 · According to new research from YouGov, GenZ in Singapore are most likely to be “occasional social media shoppers while millennials lead the role of frequent buyers. YouGov’s …

Most global consumers to stick with current media habits: YouGov report In Singapore, digital media, streaming video and interacting with social media are set to see the biggest increase in …

Jun 5, 2025 · Nearly one in three Singapore consumers are more likely to purchase a product if it is trending on social media.

Aug 13, 2024 · In a survey on social commerce conducted by YouGov among Singaporean consumers in August 2023, 52 percent of respondents respectively stated that price and …

The report explores how consumer purchasing behavior adjusts to higher prices, the FMCG/ CPG categories consumers are cutting back - or spending more on - and investigates the tactics …

Future marketers and advertisers can benefit from knowing which media activities consumers intend to continue engaging in and which are the ones they anticipate engaging in more of. …

Dec 4, 2023 · SINGAPORE: A survey from YouGov has looked into the popularity of social media platforms among Singapore consumers, with Millennial shoppers (born 1981 to 1996) being …

Feb 25, 2025 · Interestingly, 40% of Singaporeans watch music videos and more than a quarter (27.6%) watch comedy, meme or viral videos online each week. Social media ad spend …

New YouGov data explores how disposable income has changed over the last 12 months and the outlook for the year ahead. We set out to understand who has been most afected by this …