Pricing strategy - HBR
Jun 5, 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
Rethink Your Pricing Strategies Amid Economic Uncertainty
May 28, 2025 · Pricing expert Rafi Mohammed warns against hasty changes to keep customers.
How to Build a Better Pricing Strategy - Harvard Business Review
May 1, 2023 · But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand …
The Good-Better-Best Approach to Pricing - Harvard Business …
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a …
How to Build a Dynamic-Pricing Strategy That Works
Aug 14, 2024 · You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics.
A Step-by-Step Guide to Real-Time Pricing
In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies. Many retailers now track ...
A Quick Guide to Value-Based Pricing - Harvard Business Review
Aug 9, 2016 · In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) …
Setting a Pricing Strategy Amid Ever-Changing Tariffs
Apr 23, 2025 · Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act.
How to Fight a Price War - Harvard Business Review
If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively. Often the best counterattack does not involve a retaliatory price cut.
Pricing and the Psychology of Consumption - Harvard Business …
The way you set prices doesn’t just influence demand. It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships.