JONATHAN MCCLORY Jonathan is the author of The Soft Power 30 and a specialist in soft power, public diplomacy, cultural relations, and place branding.
USC Center on Public Diplomacy
Indigenous Dissent and PD During Russia’s War in Ukraine. CPD Research Fellow Dr. Anna Popkova analyzes the case of Free Buryatia Foundation to demonstrate that non-state actors (NSAs) that challenge their respective states can claim a stake in their country’s public diplomacy.
Smith-Mundt Belatedly Enters the 21st Century
Advocates of improving the U.S. government’s global communication capacity and thus its public diplomacy heaved a sigh of relief in January. The reason: When President Obama signed the National Defense Authorization Act, he also signed into law the Smith-Mundt Modernization Act, which contains a much needed overhaul of Smith-Mundt’s prohibition on …
What Is a Diplomat? - USC Center on Public Diplomacy
Sep 4, 2017 · An important aspect of diplomacy which we need to capture is its intentionality: diplomacy is a set of activities or processes aimed at achieving objectives. In the case of government diplomacy, diplomats seek to achieve the policy objectives laid down by the government. Diplomats (and diplomacy) do not necessarily seek to promote international ...
What is PD? | USC Center on Public Diplomacy
Public diplomacy is the practice of engaging with foreign audiences to strengthen ties, build trust, and promote cooperation. It is a key mechanism through which nations foster mutual trust and productive relationships and has become crucial to building a secure global environment. The public, interactive dimension of diplomacy, public diplomacy is global in …
Reimagining Exchange: The Local Impact of Cultural Exchanges
Jun 25, 2018 · Reimagining Exchange: The Local Impact of Cultural Exchanges. From the earliest days of statecraft, cultural exchanges informed foreign publics of the world beyond their borders. To this day, they remain of enduring importance as a means of promoting peace and mutual understanding while supporting foreign policy objectives.
Measuring Country Image: A New Model - USC Center on Public …
Sep 16, 2016 · Figure 1: The four-dimensional "4-D Model" of country image. To work towards a new model, researchers and professionals in public diplomacy can draw on and combine established approaches from specialized fields such as attitude theory, national identity theory, and reputation management. As an attitudinal construct, the country image can be ...
Table of Contents I. History of Korean Public Diplomacy 5 1. From 1948 to the 1960s 6 2. From the 1970s to the 1990s 10 3. From the 2000s until Today 13
Public Diplomacy Evaluation & Impact Assessment
Public Diplomacy Evaluation & Impact Assessment Accurately evaluating public diplomacy activities continues to prove challenging to practitioners around the world. CPD intends to conceptualize PD evaluation as an integral part of strategic planning and provide analytic tools to assist those conducting public diplomacy. We will also …
Adam Clayton Powell, III - USC Center on Public Diplomacy
Adam Clayton Powell III is President of the Public Diplomacy Council and Director of the USC Center on Communication Leadership and Policy's Washington Programs and a CPD Faculty Fellow.Powell is based in Washington, D.C., coordinating USC research projects with government agencies on topics ranging from cell phones as platforms for public service - education, health care and public safety ...